What is a video worth?

According to Forrester Research, adding video to your website:

  • Makes it 6 times more likely to convert a browser into a paying customer.
  • 20% of website visitors read the majority of text on a web page.
  • 80% of visitors will watch the complete content in video form.
  • A business website is 50 times more likely to be on the first page of Google if it contains video.

According to Comscore, website visitors who watch videos stay longer on sites and are 64more likely to buy than other visitors.

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